Ten Hours A Day On A Controller Taught Me How To Coach

Being a gymshark, I'm always mistaken for a trainer. That's how this started. Not a business plan — just people walking up to me between sets asking how I did something. My knowledge and skills in the gym leave people curious, and after enough of those conversations I figured I owed them a real answer. So I got certified and I made myself available to answer any question anybody has.

That's still the whole model. Somebody asks, I answer honestly, and if they want a plan I build one.

The part that surprises people

Outside the gym I game about ten hours a day. I work a job that lets me travel and I like to have fun. People hear that and assume it's the opposite of training discipline. It's the same skill wearing different clothes.

Think about how you actually clear a hard level. You don't get better by playing more recklessly. You run it, you fail, you notice the one thing that killed you, you change that one thing, you run it again. You accept that the first twenty attempts are data collection. Nobody rage-quits a boss fight on attempt three and concludes their whole character build is worthless — but that's exactly what people do with training at week three.

Strength has levels too. Your one rep max is your current level. Your working sets are the grind that gets you to the next one. The program is the route. And like any route, the pace is not negotiable just because you want it faster — you can't skip a level by wanting it harder.

Why my method looks the way it does

I'm an endomorph. I work hard and I don't always see it show up right away, so I know exactly what it feels like to put in the reps and get nothing back on the mirror. That's why my program is built on numbers rather than on how you look in week two. Numbers are the save file. They show you the progress even on the days you can't feel it.

I test your one rep max, then I take off from there. I train your muscles to hold sets longer, which is what actually prepares you for the next strength level. Twenty to thirty pounds stronger a month is the target, and it comes from patient accumulation, not from any single heroic session.

Who I like working with

My favorite client is the endomorph who needs a push in the right direction. Usually he's older than the gym's marketing suggests, has a life that already takes all his time, and has never been shown what his actual starting numbers are. He doesn't need to be yelled at. He needs the route drawn out and the first checkpoint made obvious.

The number one result my clients want is to live a lifestyle where fitness isn't a chore, it's part of their lifestyle. That's not a slogan I wrote for the website — it's what they say to me. And it's why I'd rather teach you what you're doing than have you dependent on me forever. Training with me should leave you knowing more than when you started.

If you're on the fence

You don't have to be strong to start. You have to be willing to find out where you actually are, which takes one honest session. From there it's just the grind, and the grind is the fun part once you can see the number moving.

Have a look at how the coaching works, or read why standard programs stall endomorphs out. When you're ready, get in touch and tell me where you're starting from.